KuMays is an artist that was a very familiar entity in Milwaukee in the 90’s as a part of the underground Hip-Hop group Stranj Child. The group saw some success outside of Milwaukee having a song featured on the Fox hit show Party of Five at a time when Hip-Hop was showing itself to be music that TV shows could utilize when trying to connect with a younger demographic.
Once Stranj Child went their separate ways, KuMays took the opportunity to continue to make music and even sold a song to McDonald’s for one of their ads.
KuMays has continued his personal effort to challenge people’s ideas of what “out of the box” Hip-Hop is and he does it in a very successful way, crafting MUSIC and not just tracks with a repetitive beat and thoughtless lyrics.
“S.H.A.K.U.” is a track that has many layers to it, confessing that the author maybe not care for what his ears are filled with but that it won’t affect how he treats the individuals that create what he feels isn’t worth listening to.
The video is an abstract representation of the song that clearly shows a man who isn’t going to play by the stereotypes a rapper is supposed to maintain. The switch between the serious, silly, and endearing scenes show you that KuMays is a man, a grown man that is going to do things his way no matter how the message might be received.
How many artists can truly say that about themselves and what they create?
Here’s the video and click the Bandcamp link at the bottom to go and grab the song for youself.
“S.H.A.K.U.” music video – http://www.youtube.com/watch?v=0GMLsijCarM
“S.H.A.K.U.” streaming & download – http://kumays.bandcamp.com/
KuMays website – http://www.kumays.com