We are Uni.Fi Records, an independent record label based out of Milwaukee WI.
What is your current artist roster?
Currently the artists on our roster are:
KHB (KingHellBastard), HoM (House of M), Fresh Cut Collective, The Lab Partners Experiment (formerly The Lab Partners), R.A.S. Movement, Malicious, A-BIZ, Dana Coppafeel, DNA, The White Russian, Bushman, DJ $Bill, DJ Deadbeat, and DJ JDL.
We are also currently working with Reason, Kid Millions, Oneself and Ryebread, Michael Mic Check and Ayvee out of Rockford, Il. And have worked with many others.
Has your label released anything so far this year?
We just released the long awaited and much anticipated solo album “Coppa’s Welfare Foods” by Dana Coppafeel on 3/13, to a packed house @ The Highbury.
What releases do you have planned for the remainder of this year?
2010 is going to be a pretty big year for Uni.Fi. We’ve got the Fresh Cut Collective full length dropping late May as well as a 12” vinyl release from KHB due out late spring/early summer.
We’re also in the early stages of planning a nation-wide tour with KHB, which is set to jump off this fall. In addition to that, we just started planning a smaller-scale tour with Fresh Cut Collective, scheduled for late spring/early summer.
What’s your label’s history?
Uni.Fi Records was established 4 years ago by Dima and his business partner at that time, Sean. In March of 2009, the two met Michelle, shortly after she started working with Uni.Fi and eventually, made it her full time job. After a few months of intense marketing/promoting and with several successful shows/events under her belt, she was asked to take on part ownership. Unfortunately, a falling out left the business to just Dima and Michelle. The outcome has been a blessing in disguise and the business has continued to grow, two-fold…
With thousands of recording sessions, countless hours of studio production, and hundreds of events, Uni.Fi continues to gain experience and push forward to expose our artists to the world.
What makes your label unique?
We like to think of ourselves as an independent record label that is run primarily by the artists, by essentially giving them free reign when it comes to what they are trying to do musically. Uni.Fi provides the financial help to push projects, artist/group management, studio/recording sessions, production and really anything else we can do to help the artists we work with. We’ll be getting into licensing and publishing this year as well, which will provide our artists the opportunity to be able to do much more with their music, on many different levels.
We aren’t limited to just music, we are a multi media organization.
Where do you see your label in five years?
Wow… 5 years…
Lol… It’s hard to say. It seems like people in the music industry are running out of ideas. Major labels are panicking, this is a good time to be independent and Uni.Fi supports that.
The industry is losing its voice, and this is the perfect time for us to help these artists make quality music and get it into peoples ears. We want our artists hard work to pay off. We want our hard work to pay off. Our goal is to make this happen, and if it takes time so be it. Like the quote, “ luck is when preparation meets opportunity”, the best we can do is to be prepared.
We plan on being around for a long time.
If somebody wants to join your label as an artist, how can they do so?
If an artist/group is interested they can hit us up via email (email@example.com), or on our website (www.unifirecords.com). Basically, by submitting a demo of some sorts; cd, mp3’s, or epk, is the best way for us to see what they’re all about.
What do you think about Milwaukee Hip-Hop outside of those on your label?
As we all in Milwaukee have known for years, the hip-hop scene here is off the hook! And with so many talented artists/groups it was bound to get noticed – case and point – The Mad Bloggers “Journey to Hip Hop…. Milwaukee”. This revelation put Milwaukee on the map as a city that produces REAL Hip Hop and was/is an inspiration for all involved. Just because an artist/group isn’t on our label doesn’t mean we’re haters. We work with and appreciate so many different artists within the city and are proud to be a part of this ever-evolving scene…
Anything else you’d like to say or do you have any shout-outs?
This will probably end up sounding like an acceptance speech of sorts, however, if it wasn’t for all of our artists hard work and years put into honing their craft, Uni.Fi wouldn’t be what it is today and wouldn’t have the opportunity to continue to grow into what it will be in the upcoming months/years, so THANK YOU to all the hard working artists and Uni-Filiates!!!